• Probably Sweden's most unique collection of posters

    Hand-picked historical motifs directly from the archives

NEW - Gothenburg turns 400 on June 4, 2021 and Historly is the City of Gothenburg's official anniversary partner

Gothenburg was founded in 1621 and to celebrate this, we are now launching, together with one of Sweden's largest private image banks and the city of Gothenburg, an exclusive and unique collection of several hundred year old maps and photographs of Gothenburg. Explore our collection and enjoy a time travel to the old, proud industrial and commercial city.

We will add more pictures during the year!

Our Collections


Crayfish require these drinks!, the no-page's most famous election poster in connection with the referendum for alcohol bans in Sweden. The illustration was created by Albert Engström in 1922. An extremely exciting story and funny curiosity about which Swedes were allowed to buy the most alcohol and those who were not allowed to buy anything with the Bratt system between 1919-1955.

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