Poster with a fun advertising campaign from Sweden in 1976. An advertising pillar trumpets the message: "The National Board of Health and Welfare wants us to eat 6-8 slices of bread a day". However, the campaign is not governmental or from the National Board of Health and Welfare but from the Swedish Bread Institute.
According to a research report, it was claimed that the Swedes ingested too little fiber, and that this corresponded to 6-8 slices of bread per day. With that report behind it, the Bread Institute launched the campaign that many still remember today and which is considered one of the country's most successful advertising campaigns.
© Sjöberg Bildbyrå
Frame is not included.
Note that the images will be cropped slightly differently depending on the size you choose. Read more about image and image quality here: FAQ.
Frame not included for posters but needs to be purchased separately - either via the popup that opens when you add to cart or via our collection page for frames.
Our posters and canvas comes from one of the world's leading manufacturers of fine art prints - Hahnemühle.
The 210g paper is matte with a structure and warm tone that gives the image a fantastic depth. Thanks to the unbeatable quality of the paper, you can count on a durability of up to 60 years if you avoid strong sunlight or other loads.
Our canvas is printed on Hahnemühle's exclusive 370g Art Canvas Smooth with a natural white tone and a fantastic color reproduction. Our canvas prints are as close as you can get to real art.
You will find more product information below FAQ
We deliver to the whole world and always offer free shipping! Depending on which country you ship to, the delivery may mean that certain customs duties and taxes are added - there is no additional duty or tax on deliveries within, among others, the EU, USA or Norway.
Delivery time is normally 1-3 working days within the Nordic countries, 2-5 to others Europa and 3-8 working days in other parts of the world. If you order from Norway, your order will be delivered with Fedex, to Sweden and other parts of the world with DHL. Your package is normally delivered to your nearest delivery point!
Thanks for all the help in getting my order out. Simply awesome!
Was very easy to find on the website and the delivery was fast! An extra plus on the edge was the little "letter" you received from the founder, it felt a little extra nice!
Nice quality and fast delivery! Will definitely order here again!
Fast response and fast delivery.
Super happy with Cava's painting, it adorns its place in the bedroom.
Fast service, great framing!
Item in good quality and fast delivery
Good price, fast delivery and good quality of the poster. Nothing to complain about
Was super easy to buy. Well packaged delivery and nice when you got it in place.
Super satisfied. Fast delivery.
A Forest Troll - Canvas
Nice service, fast delivery and good quality.
A very cool piece of art that looks good in my bedroom, good quality and service!
Description and picture match well with what was delivered. Easy ordering and fast delivery.