Posters with fashion poster The Grand Chic from 1912. Six women in dresses from the fashion house Ateliers Finkelstein, numbered 632 to 637.
At the beginning of the XNUMXth century, the "modern fashion" came into being and the fashion houses in Europe had fashion shows and launched several collections per year. In the XNUMXs, women wore long dresses with a high collar and a marked waist. Under the dress you had a tightly laced corset to get as narrow a waist as possible. This came with several health risks. Women both punctured their lungs and had surgery to remove their ribs in order to tighten the corset as hard as possible. Two years after this advertising poster was published, the first brassier came, ie the bra (XNUMX). Wealthy women also spent a lot of money on large and pretty hats which was a status symbol during this time period. The bigger and more decorated the better.
Artist: Unknown | Publisher: Rijksmuseum | Created: 1912.
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