Poster with a photograph from the first half of the 1900th century of a beer delivery from the brewery AB Stockholms Bryggerier that carries 50 bottles of beer on its back for delivery to shops and restaurants in Stockholm.
AB Stockholms Bryggerier was created in the 1870s as a collaboration with Hamburgerbryggeriet, Nürnbergs Bryggeri and a German financier. The goal of the collaboration was to conclude a cartel agreement in order to raise beer prices and companies' profitability. The agreement attracted more breweries and in 1899 the consortium had achieved a monopoly in Stockholm.
The monopoly lasted until the 1920s until three soft drink breweries were allowed to produce beer as well. However, AB Stockholms Bryggerier would again end up in a monopoly position in the 1940s after acquiring its competitors and directly closing down one of them. The monopoly was permanently broken when the government in the 50s changed the regulations and banned cartels.
© Sjöberg Bildbyrå
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Very nice picture, perfect reproduction!
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A Forest Troll - Canvas
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